South African brands have experienced several marketing blunders over the years. Inclusivity and diversity in marketing are not trends but rather, are important considerations that form a natural part of the process to ensure cultural awareness.
Our diverse population and a rapidly evolving digital media landscape, where everything is laid bare for scrutiny, makes it important for brands to tread carefully. By using cultural intelligence, brands should connect with diverse, as well as marginalised and underrepresented groups, on a personal level.
Our latest Trend Talk focuses on “Smashing The Stereotypes” and how brands can be more inclusive in their marketing strategies.Eclipse-Communications-Trend-Talk-11