Eclipse Communications is one of South Africa’s fastest growing, independent communications agencies which was recently acknowledged at the 2020 PRISM Awards when it won the award for Best Large PR Consultancy. However, over its 20+ year history, the agency has evolved to being more than just a PR agency.

Previously known as Eclipse Public Relations, the agency has rebranded to Eclipse Communications to reflect its full-service communications offering, which incorporates –  in addition to public relations – digital media strategy and execution, reputation management, content creation, influencer management and relations, event management and production, to name a few. The agency unveiled its new look today, in celebration of its growth as an agency and its diversity in service offering.

Eclipse Communications Founding Partner, Jacki McEwen-Powell, says that the rebrand is more than just a name, service or corporate identity change – it is a strategic move. “As we extend our African footprint beyond the three major city centres in South Africa and four in-country communications partners in Kenya, Nigeria, Namibia and Israel, we needed to ensure we evolved our brand identity to reflect who we are and how we are represented in the industry.” 

The agency’s brand positioning,“Guiding your Growth” is a philosophy that underpins every aspect of what Eclipse Communications does and is applied to the clients it works with as well as the people it employs and retains. 

The agency is first to the table with creative concepts for its clients and delivers value-based solutions aimed at growing share of voice and ultimately, market share. Internally, key performance indicators are set and relentlessly measured, with leaders and teams guiding each other in individual and collective growth.

The visual rebrand is clean and striking, with circular linework, symbolic of the moon’s orbit. The new versatile design is reflected on its revamped website, social media platforms and all other communications collateral. 

McEwen-Powell says the simple, clean lines of the new logo speak to the agency’s adeptness at cutting through the clutter with messaging that is strong, purposeful and on point. “We have retained our hallmark midnight blue colour as we believe it engenders trust and represents the stability and harmony we pursue in our business.”

CEO and Founding Partner, Steve Powell concurs, “We are not just a PR agency. We are not just a digital agency. If you can diversify from one core competency, it gives you more strings to your bow. If you can diversify into different areas of industry, it gives you further strings to your bow. We have developed into an adaptive, cross functional agency, with many strings to our bow and the right people to pull those strings. Our diversity in people talent has led to a greater diversity of thinking, creativity and opportunity, generating additional revenue streams and an exciting future as we look forward to further growth.”

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Reputation Management

Crisis avoidance and speed of response form the backbone of our crisis communications offering. Our decisive, experienced senior team ensure that a brand’s reputation is always protected.

  • Consulting
  • Issues and crisis communications frameworks
  • Messaging matrix
  • Creation of response banks
  • Media training
  • Stakeholder mapping
  • Internal communications
  • Data & Analytics

Digital Media

Our digital media team creates out of the box, innovative strategies and plans, delivering on our clients’ objectives through personalised content and messaging, the right channel matrix, SEO and paid media plans that reach new audience and creating engagements that matter.

  • Digital strategy and implementation
  • Social media strategy and implementation
  • Content calendar development
  • Community management
  • Paid media strategy and execution
  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (SEM)
  • Website development

Media & Influencers

With media and influencers at the heart of our agency, we have built solid relationships that ensure our clients receive credible and targeted exposure, across print, online and broadcast media.

  • Media audits
  • Media relations (list development, media lobbying and engagement)
  • Influencer contracting, relations and management
  • Measurement and reporting
  • Agenda surfing
  • Research and planning
  • Media movements


Our dedicated events team conceptualise and execute events of any scale. Eventing in the age of our new norm means that our experience ranges across physical, virtual and hybrid events.

  • Event conceptualisation, planning and execution
  • Event management
  • Project management
  • Procurement of goods and services
  • Logistics management
  • RSVP management
  • Budgeting

Content & Creative

Our team of ex-journalists, content creators and proofreaders are experts in creating and positioning the right content to the right audiences. Bolting on a team of creatives, we have the ability to create omni-channel, creative strategies to further this reach.

  • Writing (media releases, thought leadership, white papers, reports, speeches)
  • Copy editing & proofreading
  • Corporate identity
  • Advertising
  • Print & digital
  • Newsletters (HTML, mobile, PDF)
  • Layout & design
  • Videography and photography
  • Animation
  • Motion graphics
  • Social media design
  • Website development

Public Relations & Communications

We develop and execute robust omni-channel communications strategies to drive credible conversations that resonate with desired target audiences across Arts & Entertainment, Consumer & Lifestyle and Corporate clients and industries.

  • Omni-channel communications strategies
  • PR plans and execution
  • Account management
  • Data & Insights
  • Research and planning
  • Conceptualisation
  • Agenda surfing
  • Media and influencer relations
  • Stakeholder relations
  • Internal communications