Recognised for new business; growth; client retention; training and development and empowerment, Eclipse Communications was awarded the 2020 Financial Mail AdFocus PR Agency of the Year Award, last night.

The Financial Mail AdFocus Awards has been a major highlight on the South African marketing and communications calendar since 1990 recognising agencies and individuals for creative and marketing skills and all-round business acumen.

Despite 2020 being a challenging year for businesses, it has also been one of significant growth, opportunities and industry recognition for Eclipse Communications. In May, the agency was awarded Best Large PR Agency by industry body, Public Relations Industry of Southern Africa (PRISA). In September, three silver awards were clinched at the New Generation Awards for its two Netflix campaigns, Blood & Water and Queen Sono and most recently in October, the agency won the Global Campaign of the Year for Netflix Blood & Water launch at the SERMO Globe Awards. 

With 100% local ownership, of which 51% is black-employee-owned, the agency is responsive to clients’ and industry needs, with global competencies and local agility.

CEO and Co-Founder, Steve Powell says he is proud of the agency’s achievements. “Team members rose above challenges and demonstrated resilience and the ability to offer clients best-in-class strategy and execution. Despite everyone dealing with the impact of COVID-19 on individuals and businesses (even our own), the support our team offered clients is remarkable and admirable. Their determination to succeed resulted in our agency achieving exceptional results this year, from winning key industry awards to securing global and local accounts such as Pfizer, Veeam, McCain and Country Road Group. Winning this award is testament to our agility as a team and our continued pursuit of guiding the growth of our clients and agency.”

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Reputation Management

Crisis avoidance and speed of response form the backbone of our crisis communications offering. Our decisive, experienced senior team ensure that a brand’s reputation is always protected.

  • Consulting
  • Issues and crisis communications frameworks
  • Messaging matrix
  • Creation of response banks
  • Media training
  • Stakeholder mapping
  • Internal communications
  • Data & Analytics

Digital Media

Our digital media team creates out of the box, innovative strategies and plans, delivering on our clients’ objectives through personalised content and messaging, the right channel matrix, SEO and paid media plans that reach new audience and creating engagements that matter.

  • Digital strategy and implementation
  • Social media strategy and implementation
  • Content calendar development
  • Community management
  • Paid media strategy and execution
  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (SEM)
  • Website development

Media & Influencers

With media and influencers at the heart of our agency, we have built solid relationships that ensure our clients receive credible and targeted exposure, across print, online and broadcast media.

  • Media audits
  • Media relations (list development, media lobbying and engagement)
  • Influencer contracting, relations and management
  • Measurement and reporting
  • Agenda surfing
  • Research and planning
  • Media movements

Events

Our dedicated events team conceptualise and execute events of any scale. Eventing in the age of our new norm means that our experience ranges across physical, virtual and hybrid events.

  • Event conceptualisation, planning and execution
  • Event management
  • Project management
  • Procurement of goods and services
  • Logistics management
  • RSVP management
  • Budgeting

Content & Creative

Our team of ex-journalists, content creators and proofreaders are experts in creating and positioning the right content to the right audiences. Bolting on a team of creatives, we have the ability to create omni-channel, creative strategies to further this reach.

  • Writing (media releases, thought leadership, white papers, reports, speeches)
  • Copy editing & proofreading
  • Corporate identity
  • Advertising
  • Print & digital
  • Newsletters (HTML, mobile, PDF)
  • Layout & design
  • Videography and photography
  • Animation
  • Motion graphics
  • Social media design
  • Website development

Public Relations & Communications

We develop and execute robust omni-channel communications strategies to drive credible conversations that resonate with desired target audiences across Arts & Entertainment, Consumer & Lifestyle and Corporate clients and industries.

  • Omni-channel communications strategies
  • PR plans and execution
  • Account management
  • Data & Insights
  • Research and planning
  • Conceptualisation
  • Agenda surfing
  • Media and influencer relations
  • Stakeholder relations
  • Internal communications