COVID-19 significantly changed the way we work, with remote working deemed the order of the day; however, what needs to be established is whether this is the best way to meet our work responsibilities, or whether a hybrid working model could better serve the requirements of businesses and employees. Fareez Joulay, Creative Director at Eclipse Communications, discusses the advantages of this model and how to implement it.
When the protocols for protection against COVID-19 were first outlined, companies wondered how remote working could be possible; now, it has become second nature to most. Working from home has presented certain challenges, however, particularly regarding employee collaboration, stimulating creativity, and achieving work-life balance. A hybrid working model could be the answer.
The hybrid working model combines remote work with spending an average of two days at the office. Some companies choose to have skeletal staff at the office while other employees come and go; some choose a staggered approach, rotating staff on different days. Alternatively, employees could just be required to attend meetings in person.
The motivation behind the hybrid working model is to provide the best of both worlds, allowing employees to collaborate with colleagues and attend in-person meetings on the days they’re at the office, and then carry out the work or develop the ideas generated by those collaborations when back at home.
To ensure the success of a hybrid working model, certain challenges must be overcome, for example, when working from home, every employee must have access to a stable internet connection, and their environment should be as distraction-free as possible. It should also be noted that employees not always seen in the workplace should not be thought to be contributing less or be overlooked because they aren’t always present at the office.
Be cognisant of the fact that the hybrid model may not work for all employees. Parents who are responsible for the care of young children, or employees who need to care for elderly parents or family members who are immunocompromised may not be able to return to the workplace at all. Those who are simply too afraid of the risks of returning to the office and taking public transport also need to be considered.
Whether a hybrid working model suits your particular business or not, laying the foundations for this system enables companies to be agile if it becomes necessary. It also allows employers to get the best from their employees and for employees to structure their working hours around their personal requirements.
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Eclipse Communications is an adaptive and agile full-service communications agency with a strong track record and wealth of experience across Arts & Entertainment, Consumer & Lifestyle and Corporate clients.
We are one of South Africa’s fastest growing, independent communications agencies, acknowledged as the Best Large PR Consultancy at the 2020 PRISM Awards and Public Relations Agency of the Year at the fm AdFocus Awards 2020.
Over our 20+ year history, we have evolved our service offering to include digital media strategy and execution, reputation management, content creation, influencer management and relations, event management and production, to name a few.
+27 86 132 5472
info@eclipsecomms.com
Charlton House, Hampton Office Park, 20 Georgian Cres E, Bryanston East, Johannesburg, 2191
+27 86 132 5472
info@eclipsecomms.com
8 Kloof Street, Buitenkloof Studios, Unit 603 and 605, Cape Town CBD, 8000
Zaona Rabetsitonta-Bahadoor
+230 5704 4913
zaona@eclipsecomms.com
Eclipse communications ensures all information is secure, private and will not be sold or distributed.
Eclipse Communications is an adaptive and agile full-service communications agency with a strong track record and wealth of experience across Arts & Entertainment, Consumer & Lifestyle and Corporate clients.
We are one of South Africa’s fastest growing, independent communications agencies, acknowledged as the Best Large PR Consultancy at the 2020 PRISM Awards and Public Relations Agency of the Year at the fm AdFocus Awards 2020.
Over our 20+ year history, we have evolved our service offering to include digital media strategy and execution, reputation management, content creation, influencer management and relations, event management and production, to name a few.
+27 86 132 5472
info@eclipsecomms.com
Charlton House, Hampton Office Park, 20 Georgian Cres E, Bryanston East, Johannesburg, 2191
+27 86 132 5472
info@eclipsecomms.com
8 Kloof Street, Buitenkloof Studios, Unit 603 and 605, Cape Town CBD, 8000
Zaona Rabetsitonta-Bahadoor
+230 5704 4913
zaona@eclipsecomms.com
Eclipse communications ensures all information is secure, private and will not be sold or distributed.
Please provide us with your information and we will get back to you as soon as we can.
Please provide us with your information and we will get back to you as soon as we can.
Crisis avoidance and speed of response form the backbone of our crisis communications offering. Our decisive, experienced senior team ensure that a brand’s reputation is always protected.
Our digital media team creates out of the box, innovative strategies and plans, delivering on our clients’ objectives through personalised content and messaging, the right channel matrix, SEO and paid media plans that reach new audience and creating engagements that matter.
With media and influencers at the heart of our agency, we have built solid relationships that ensure our clients receive credible and targeted exposure, across print, online and broadcast media.
Our dedicated events team conceptualise and execute events of any scale. Eventing in the age of our new norm means that our experience ranges across physical, virtual and hybrid events.
Our team of ex-journalists, content creators and proofreaders are experts in creating and positioning the right content to the right audiences. Bolting on a team of creatives, we have the ability to create omni-channel, creative strategies to further this reach.
We develop and execute robust omni-channel communications strategies to drive credible conversations that resonate with desired target audiences across Arts & Entertainment, Consumer & Lifestyle and Corporate clients and industries.
