Trend Talk 43: COMMUNICATING PURPOSE THIS MANDELA MONTH
Communicating Purpose THIS MANDELA MONTH Purpose is everything, and this Mandela Month, corporates and organisations need to look beyond the fame that comes with doing
1 October 2021
Businesses in Mauritius will now be able to benefit from a comprehensive and cross-platform media-monitoring service that includes the provision of key insights and timeous delivery of reports. Eclipse Communications Mauritius will be launching an innovative media monitoring service for its Mauritian clients from 1 October 2021, drawing on the expertise of Novus Group – a South African media monitoring company. Aradhna Boodhoo-Laumond, Communications Director at Eclipse Communications Mauritius, and Joe Hamman, Founder & Director of Novus Group, outline the merits of this offering and the many benefits to Mauritian businesses.
The new 24/7 media monitoring service offered by Eclipse Communications, in partnership with Novus Group, will provide public and private organisations with a comprehensive service tracking Print, Online, Broadcast (TV and Radio) and Social Media, as well as Media Intelligence. With a view to personalise client experience, three packages will be available, namely Bronze, Silver and Gold, to cater to various strategic and budget needs.
The innovative and value-added aspects of this offering in all three packages is supported by a comprehensive media intelligence report with clients benefiting from key insights, through in-depth analysis, to better manage competitor insights and company reputation. Clients will also have the opportunity to personalise their experience by accessing an online dashboard which includes built-in features like exporting and downloading of clippings/audio/video in adapted formats, charting, advanced search, archiving of all news, transcriptions of audiovisual material, among others.
This is a service that capitalises on combining local market experience, knowledge and presence with state-of-the-art technology via the use of best-in-class tools, thanks to the partnership with Novus Group, which provides industry-leading media monitoring services across the globe.
She adds,“The way we crafted the solution highlights the data-driven approach of Eclipse Communications when it comes to guiding the growth of our clients. Through the partnership with Novus, we are confident about the accuracy, cost-effectiveness and reliability of this new media monitoring and intelligence service offer. By seamlessly combining the best of both worlds, technology and the human element, this offering will greatly benefit businesses in making informed strategic, operational and communications decisions. It will allow strategists to tap into vital information across all media platforms to nurture brands and target specific niche markets.”
From humble beginnings, Eclipse Communications opened its doors in 1998 and today, is one of South Africa’s fastest-growing, independent, full-service communications agencies, acknowledged as the Best Large PR Consultancy at the 2020 PRISM Awards and Public Relations Agency of the Year at the fm AdFocus Awards 2020.
Our footprint extends beyond the three major city centres in South Africa, to Mauritius, our first African-owned office outside of South Africa. Additionally, we have four in-country communications partners on the continent, in Kenya, Nigeria, Namibia and Uganda.
Our success story is rooted in our uncompromising and bold commitment to a diversity of people, skill sets, cross-functional teams and ‘can-do’ entrepreneurial spirits – responding to clients with insights and agility. We are a team of diverse, channel-agnostic out of the box thinkers who continuously strive to produce the next award-winning campaign and are quick to adapt to the ever-changing landscape. We offer personalised full-service communications solutions that guide our clients’ growth.
Our diversity of people resulted in us achieving a Level 2 BBBEE status, with 51% of our agency being black-employee-owned, of which, 35% is in the hands of black women.
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Eclipse Communications is an adaptive and agile full-service communications agency with a strong track record and wealth of experience across Arts & Entertainment, Consumer & Lifestyle and Corporate clients.
We are one of South Africa’s fastest growing, independent communications agencies, acknowledged as the Best Large PR Consultancy at the 2020 PRISM Awards and Public Relations Agency of the Year at the fm AdFocus Awards 2020.
Over our 20+ year history, we have evolved our service offering to include digital media strategy and execution, reputation management, content creation, influencer management and relations, event management and production, to name a few.
+27 86 132 5472
info@eclipsecomms.com
Charlton House, Hampton Office Park, 20 Georgian Cres E, Bryanston East, Johannesburg, 2191
+27 86 132 5472
info@eclipsecomms.com
8 Kloof Street, Buitenkloof Studios, Unit 603 and 605, Cape Town CBD, 8000
Zaona Rabetsitonta-Bahadoor
+230 5704 4913
zaona@eclipsecomms.com
Eclipse communications ensures all information is secure, private and will not be sold or distributed.
Eclipse Communications is an adaptive and agile full-service communications agency with a strong track record and wealth of experience across Arts & Entertainment, Consumer & Lifestyle and Corporate clients.
We are one of South Africa’s fastest growing, independent communications agencies, acknowledged as the Best Large PR Consultancy at the 2020 PRISM Awards and Public Relations Agency of the Year at the fm AdFocus Awards 2020.
Over our 20+ year history, we have evolved our service offering to include digital media strategy and execution, reputation management, content creation, influencer management and relations, event management and production, to name a few.
+27 86 132 5472
info@eclipsecomms.com
Charlton House, Hampton Office Park, 20 Georgian Cres E, Bryanston East, Johannesburg, 2191
+27 86 132 5472
info@eclipsecomms.com
8 Kloof Street, Buitenkloof Studios, Unit 603 and 605, Cape Town CBD, 8000
Zaona Rabetsitonta-Bahadoor
+230 5704 4913
zaona@eclipsecomms.com
Eclipse communications ensures all information is secure, private and will not be sold or distributed.
Please provide us with your information and we will get back to you as soon as we can.
Please provide us with your information and we will get back to you as soon as we can.
Crisis avoidance and speed of response form the backbone of our crisis communications offering. Our decisive, experienced senior team ensure that a brand’s reputation is always protected.
Our digital media team creates out of the box, innovative strategies and plans, delivering on our clients’ objectives through personalised content and messaging, the right channel matrix, SEO and paid media plans that reach new audience and creating engagements that matter.
With media and influencers at the heart of our agency, we have built solid relationships that ensure our clients receive credible and targeted exposure, across print, online and broadcast media.
Our dedicated events team conceptualise and execute events of any scale. Eventing in the age of our new norm means that our experience ranges across physical, virtual and hybrid events.
Our team of ex-journalists, content creators and proofreaders are experts in creating and positioning the right content to the right audiences. Bolting on a team of creatives, we have the ability to create omni-channel, creative strategies to further this reach.
We develop and execute robust omni-channel communications strategies to drive credible conversations that resonate with desired target audiences across Arts & Entertainment, Consumer & Lifestyle and Corporate clients and industries.