Trend Talk 35: ONLINE REPUTATION MANAGEMENT
Online reputation management Making or breaking your brand in cyberspace It’s been about 16 years since “Google” was added as a verb to the Oxford
Prominent South African news anchor, Shahan Ramkissoon has joined Eclipse Communications as its Chief Strategy Officer, effective 1 June 2022. He will form part of the executive leadership team guiding the growth of the agency, its people and clients.
Ramkissoon’s experience spans three continents over the last 18 years, having worked in South Africa, New York and London. Most recently, he was the Prime-Time news anchor on eNCA from 5 – 8pm, every weeknight. He made his mark with his no-nonsense approach and hard-hitting interview style, particularly with politicians.
According to Eclipse Communications CEO, Cheryl Reddy, the people diversity at the agency has led to many successes with clients, as the collective backgrounds and experiences of the team brings a different thinking and ideation for brands.
“Shahan’s understanding of media, how news is consumed, his journalistic integrity, coupled with his strategic thinking will add immense value to what we offer clients today. We pride ourselves on our diverse thinking for our business and our clients, so I see him asking the right questions, in the development of the right strategy, ultimately achieving the desired outcomes for our business and clients,” says Reddy.
Ramkissoon will play a pivotal role in the direction of the agency, leading strategy for clients, working closely with the founding partners on group-wide initiatives and he will be key in the development of an in-house media training division.
He joins Eclipse Communications at a time of steady growth with the agency recently adding clients, such as Nando’s, Weylandts, Mondelez and Roche, among others to its portfolio.
Ramkissoon adds, “South Africans are well aware that I’m not afraid to take on any challenge, and I am more than ready for the next one. I am grateful for my many years in journalism which taught me among many traits, agility, persistence, and resilience – I believe these will carry me throughout my career. I am encouraged by the growth trajectory of Eclipse Communications. From the brands it works on, to its talented people and its market offering, it excites me to be part of this progressive agency. A journalist mindset is integral to the role of communications, particularly public relations so I am excited about applying my skills to this new role.”
“Shahan’s understanding of media, how news is consumed, his journalistic integrity, coupled with his strategic thinking will add immense value to what we offer clients today. We pride ourselves on our diverse thinking for our business and our clients, so I see him asking the right questions, in the development of the right strategy, ultimately achieving the desired outcomes for our business and clients,” says Reddy.
Ramkissoon will play a pivotal role in the direction of the agency, leading strategy for clients, working closely with the founding partners on group-wide initiatives and he will be key in the development of an in-house media training division.
He joins Eclipse Communications at a time of steady growth with the agency recently adding clients, such as Nando’s, Weylandts, Mondelez and Roche, among others to its portfolio.
Ramkissoon adds, “South Africans are well aware that I’m not afraid to take on any challenge, and I am more than ready for the next one. I am grateful for my many years in journalism which taught me among many traits, agility, persistence, and resilience – I believe these will carry me throughout my career. I am encouraged by the growth trajectory of Eclipse Communications. From the brands it works on, to its talented people and its market offering, it excites me to be part of this progressive agency. A journalist mindset is integral to the role of communications, particularly public relations so I am excited about applying my skills to this new role.”
Eclipse Communications opened its doors in 1998. Today, we are one of South Africa’s fastest-growing, independent communications agencies, acknowledged as the Best Large PR Consultancy at the 2020 PRISM Awards and Public Relations Agency of the Year at the FM AdFocus Awards 2020.
Our footprint extends beyond the three major city centres in South Africa, to Mauritius, our first African-owned office outside of South Africa. Additionally, we have in-country communications partners in Kenya, Nigeria, Uganda Namibia and Israel.
Our success story is rooted in our uncompromising and bold commitment to a diversity of people, skill sets, cross-functional teams and ‘can-do’ entrepreneurial spirits – responding to clients with insights and agility. We are a team of diverse, channel-agnostic out of the box thinkers who continuously strive to produce the next award-winning campaign and are quick to adapt to the ever-changing landscape. We offer personalised full-service communications solutions that guide our clients’ growth.
Our diversity of people has resulted in us achieving a Level 2 BBBEE status, a shareholder structure benefiting employees with 51% of our agency being black-employee-owned, with 35% in the hands of black women.
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Eclipse Communications is an adaptive and agile full-service communications agency with a strong track record and wealth of experience across Arts & Entertainment, Consumer & Lifestyle and Corporate clients.
We are one of South Africa’s fastest growing, independent communications agencies, acknowledged as the Best Large PR Consultancy at the 2020 PRISM Awards and Public Relations Agency of the Year at the fm AdFocus Awards 2020.
Over our 20+ year history, we have evolved our service offering to include digital media strategy and execution, reputation management, content creation, influencer management and relations, event management and production, to name a few.
+27 86 132 5472
info@eclipsecomms.com
Charlton House, Hampton Office Park, 20 Georgian Cres E, Bryanston East, Johannesburg, 2191
+27 86 132 5472
info@eclipsecomms.com
8 Kloof Street, Buitenkloof Studios, Unit 603 and 605, Cape Town CBD, 8000
Zaona Rabetsitonta-Bahadoor
+230 5704 4913
zaona@eclipsecomms.com
Eclipse communications ensures all information is secure, private and will not be sold or distributed.
Eclipse Communications is an adaptive and agile full-service communications agency with a strong track record and wealth of experience across Arts & Entertainment, Consumer & Lifestyle and Corporate clients.
We are one of South Africa’s fastest growing, independent communications agencies, acknowledged as the Best Large PR Consultancy at the 2020 PRISM Awards and Public Relations Agency of the Year at the fm AdFocus Awards 2020.
Over our 20+ year history, we have evolved our service offering to include digital media strategy and execution, reputation management, content creation, influencer management and relations, event management and production, to name a few.
+27 86 132 5472
info@eclipsecomms.com
Charlton House, Hampton Office Park, 20 Georgian Cres E, Bryanston East, Johannesburg, 2191
+27 86 132 5472
info@eclipsecomms.com
8 Kloof Street, Buitenkloof Studios, Unit 603 and 605, Cape Town CBD, 8000
Zaona Rabetsitonta-Bahadoor
+230 5704 4913
zaona@eclipsecomms.com
Eclipse communications ensures all information is secure, private and will not be sold or distributed.
Please provide us with your information and we will get back to you as soon as we can.
Please provide us with your information and we will get back to you as soon as we can.
Crisis avoidance and speed of response form the backbone of our crisis communications offering. Our decisive, experienced senior team ensure that a brand’s reputation is always protected.
Our digital media team creates out of the box, innovative strategies and plans, delivering on our clients’ objectives through personalised content and messaging, the right channel matrix, SEO and paid media plans that reach new audience and creating engagements that matter.
With media and influencers at the heart of our agency, we have built solid relationships that ensure our clients receive credible and targeted exposure, across print, online and broadcast media.
Our dedicated events team conceptualise and execute events of any scale. Eventing in the age of our new norm means that our experience ranges across physical, virtual and hybrid events.
Our team of ex-journalists, content creators and proofreaders are experts in creating and positioning the right content to the right audiences. Bolting on a team of creatives, we have the ability to create omni-channel, creative strategies to further this reach.
We develop and execute robust omni-channel communications strategies to drive credible conversations that resonate with desired target audiences across Arts & Entertainment, Consumer & Lifestyle and Corporate clients and industries.