media training

Eclipse Communications has expanded its service offering to include professional media training, led by Chief Strategy Officer Shahan Ramkissoon.

As an independent and agile, full-service communications agency, making the most of every engagement with the media, is Eclipse Communication’s forte. Through its media training programme, clients can benefit from the agency’s learnings and insights, robust theory and best practices related to the media. These sessions will be facilitated by one of South Africa’s most prominent news anchors, Shahan Ramkissoon.


“Drawing on my almost two decades of experience as a journalist and news anchor and Eclipse Communications’ depth of public relations knowledge and experience, we have developed an in-depth media training programme that will ensure company spokespeople not only land their messages with finesse and flair but also have the understanding of how the media operates, breaking the divide of ‘news to us vs news to them’. This will equip our clients with the techniques necessary for delivering a memorable interview,” explains Ramkissoon.

With his experience of challenging people with hard-hitting questions for years, Ramkissoon is well positioned to help spokespeople navigate difficult conversations and confrontational interviews.

The Eclipse Communications media training includes but is not limited to:

  • Making the most of a multi-studio setup
  • Best practice on how to a handle hard-hitting news interview
  • Significance of body language and non-verbal communication
  • The domestic media landscape and how newsrooms operate.

In the modern day, investing in media training for C-suite executives and spokespeople should be a key consideration for all brands and companies. It is one of the pillars of an effective reputation management strategy.

Cheryl Reddy, Eclipse’s Chief Executive Officer, says preparing ‘crib notes’ for clients that they use to parrot premeditated talking points is not the objective of the media training experience Eclipse Communications seeks to provide.

CEO Cheryl reddy100

“Instead, we aim to empower, by giving clients the skillsets they will need to field complex and critical questions from journalists, guaranteeing they portray themselves and their organisations in the best possible light while also building long-term relationships with the media. For years, we have partnered with numerous journalists to help us media train our clients and today, we are able to offer this service in-house with a prominent news anchor and our Chief Strategy Officer. We have already soft- launched the service and media trained the likes of Pfizer SA and other key clients on our books,” she concludes.

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About Eclipse:

Eclipse Communications opened its doors in 1998. Today, we are one of South Africa’s fastest-growing, independent communications agencies, acknowledged as the Best Large PR Consultancy at the 2020 PRISM Awards and Public Relations Agency of the Year at the FM AdFocus Awards 2020.

Our footprint extends beyond the three major city centres in South Africa, to Mauritius, our first African-owned office outside of South Africa. Additionally, we have in-country communications partners in Kenya, Nigeria, Uganda Namibia and Israel.

Our success story is rooted in our uncompromising and bold commitment to a diversity of people, skill sets, cross-functional teams and ‘can-do’ entrepreneurial spirits – responding to clients with insights and agility. We are a team of diverse, channel-agnostic out of the box thinkers who continuously strive to produce the next award-winning campaign and are quick to adapt to the ever-changing landscape. We offer personalised full-service communications solutions that guide our clients’ growth.

Our diversity of people has resulted in us achieving a Level 2 BBBEE status, a shareholder structure benefiting employees with 51% of our agency being black-employee-owned, with 35% in the hands of black women.

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