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Eclipse Communications on the Bright Side

Bright Side

Peculiar and fun with a whole lot of fire behind its creativity is what landed Eclipse Communications two awards this November for its Nando’s Bright Side advert. 

On 4 November, the agency scooped Creative Circle’s top honours with the First Film Award and on 10 November, it won the Food & Beverage Silver Award at this year’s Assegai Integrated Marketing Awards. 

Nando’s, which is rooted in South Africa, has been the voice of the people on challenges faced in the country since its inception. When ordering a  full chicken on the Nando’s app or website, the ‘Bright Side’ campaign offered consumers the opportunity to get the equivalent number of free sides dependent on the stage of loadshedding the country was in at the time, i.e. stage four loadshedding meant consumers could get four free sides with their chicken. 

To amplify this campaign, Eclipse Communications conceptualised and executed a digital advert that finds humour in the daily power challenges while highlighting the promotion.

Creative Director, Eclipse Communications, Fareez Joulay, says the success of the campaign is testament to the type of greatness that can be achieved when the client believes in being different and bold.

“We are honoured and of course delighted with the awards that are a showcase to the hard work, dedication and creativity of the entire team at Eclipse.  Our focus has always been to provide the best work for our clients while we navigate the ever changing communications landscape through measurable and impactful campaigns and strategies. Receiving recognition from our peers in the industry is always wonderful and heartwarming,” 

Eclipse Communications CEO, Cheryl Reddy.

# AssegaiIntergratedMarketingAwards2022  Nandos  NandosBrightside  Creativity 

Eclipse Mobile

About Eclipse:

Eclipse Communications opened its doors in 1998. Today, we are one of South Africa’s fastest-growing, independent communications agencies, acknowledged as the Best Large PR Consultancy at the 2020 PRISM Awards and Public Relations Agency of the Year at the FM AdFocus Awards 2020.

Our footprint extends beyond the three major city centres in South Africa, to Mauritius, our first African-owned office outside of South Africa. Additionally, we have in-country communications partners in Kenya, Nigeria, Uganda Namibia and Israel.

Our success story is rooted in our uncompromising and bold commitment to a diversity of people, skill sets, cross-functional teams and ‘can-do’ entrepreneurial spirits – responding to clients with insights and agility. We are a team of diverse, channel-agnostic out of the box thinkers who continuously strive to produce the next award-winning campaign and are quick to adapt to the ever-changing landscape. We offer personalised full-service communications solutions that guide our clients’ growth.

Our diversity of people has resulted in us achieving a Level 2 BBBEE status, a shareholder structure benefiting employees with 51% of our agency being black-employee-owned, with 35% in the hands of black women.

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Eclipse on the Bright Side

Eclipse Communications on the Bright Side Peculiar and fun with a whole lot of fire behind its creativity is what landed Eclipse Communications two awards

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