Trend Talk 35: ONLINE REPUTATION MANAGEMENT
Online reputation management Making or breaking your brand in cyberspace It’s been about 16 years since “Google” was added as a verb to the Oxford
On 4 November, the agency scooped Creative Circle’s top honours with the First Film Award and on 10 November, it won the Food & Beverage Silver Award at this year’s Assegai Integrated Marketing Awards.
Nando’s, which is rooted in South Africa, has been the voice of the people on challenges faced in the country since its inception. When ordering a full chicken on the Nando’s app or website, the ‘Bright Side’ campaign offered consumers the opportunity to get the equivalent number of free sides dependent on the stage of loadshedding the country was in at the time, i.e. stage four loadshedding meant consumers could get four free sides with their chicken.
To amplify this campaign, Eclipse Communications conceptualised and executed a digital advert that finds humour in the daily power challenges while highlighting the promotion.
Creative Director, Eclipse Communications, Fareez Joulay, says the success of the campaign is testament to the type of greatness that can be achieved when the client believes in being different and bold.
“We are honoured and of course delighted with the awards that are a showcase to the hard work, dedication and creativity of the entire team at Eclipse. Our focus has always been to provide the best work for our clients while we navigate the ever changing communications landscape through measurable and impactful campaigns and strategies. Receiving recognition from our peers in the industry is always wonderful and heartwarming,”
Eclipse Communications CEO, Cheryl Reddy.
Eclipse Communications opened its doors in 1998. Today, we are one of South Africa’s fastest-growing, independent communications agencies, acknowledged as the Best Large PR Consultancy at the 2020 PRISM Awards and Public Relations Agency of the Year at the FM AdFocus Awards 2020.
Our footprint extends beyond the three major city centres in South Africa, to Mauritius, our first African-owned office outside of South Africa. Additionally, we have in-country communications partners in Kenya, Nigeria, Uganda Namibia and Israel.
Our success story is rooted in our uncompromising and bold commitment to a diversity of people, skill sets, cross-functional teams and ‘can-do’ entrepreneurial spirits – responding to clients with insights and agility. We are a team of diverse, channel-agnostic out of the box thinkers who continuously strive to produce the next award-winning campaign and are quick to adapt to the ever-changing landscape. We offer personalised full-service communications solutions that guide our clients’ growth.
Our diversity of people has resulted in us achieving a Level 2 BBBEE status, a shareholder structure benefiting employees with 51% of our agency being black-employee-owned, with 35% in the hands of black women.
Online reputation management Making or breaking your brand in cyberspace It’s been about 16 years since “Google” was added as a verb to the Oxford
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Eclipse Communications is an adaptive and agile full-service communications agency with a strong track record and wealth of experience across Arts & Entertainment, Consumer & Lifestyle and Corporate clients.
We are one of South Africa’s fastest growing, independent communications agencies, acknowledged as the Best Large PR Consultancy at the 2020 PRISM Awards and Public Relations Agency of the Year at the fm AdFocus Awards 2020.
Over our 20+ year history, we have evolved our service offering to include digital media strategy and execution, reputation management, content creation, influencer management and relations, event management and production, to name a few.
+27 86 132 5472
info@eclipsecomms.com
Charlton House, Hampton Office Park, 20 Georgian Cres E, Bryanston East, Johannesburg, 2191
+27 86 132 5472
info@eclipsecomms.com
8 Kloof Street, Buitenkloof Studios, Unit 603 and 605, Cape Town CBD, 8000
Zaona Rabetsitonta-Bahadoor
+230 5704 4913
zaona@eclipsecomms.com
Eclipse communications ensures all information is secure, private and will not be sold or distributed.
Eclipse Communications is an adaptive and agile full-service communications agency with a strong track record and wealth of experience across Arts & Entertainment, Consumer & Lifestyle and Corporate clients.
We are one of South Africa’s fastest growing, independent communications agencies, acknowledged as the Best Large PR Consultancy at the 2020 PRISM Awards and Public Relations Agency of the Year at the fm AdFocus Awards 2020.
Over our 20+ year history, we have evolved our service offering to include digital media strategy and execution, reputation management, content creation, influencer management and relations, event management and production, to name a few.
+27 86 132 5472
info@eclipsecomms.com
Charlton House, Hampton Office Park, 20 Georgian Cres E, Bryanston East, Johannesburg, 2191
+27 86 132 5472
info@eclipsecomms.com
8 Kloof Street, Buitenkloof Studios, Unit 603 and 605, Cape Town CBD, 8000
Zaona Rabetsitonta-Bahadoor
+230 5704 4913
zaona@eclipsecomms.com
Eclipse communications ensures all information is secure, private and will not be sold or distributed.
Please provide us with your information and we will get back to you as soon as we can.
Please provide us with your information and we will get back to you as soon as we can.
Crisis avoidance and speed of response form the backbone of our crisis communications offering. Our decisive, experienced senior team ensure that a brand’s reputation is always protected.
Our digital media team creates out of the box, innovative strategies and plans, delivering on our clients’ objectives through personalised content and messaging, the right channel matrix, SEO and paid media plans that reach new audience and creating engagements that matter.
With media and influencers at the heart of our agency, we have built solid relationships that ensure our clients receive credible and targeted exposure, across print, online and broadcast media.
Our dedicated events team conceptualise and execute events of any scale. Eventing in the age of our new norm means that our experience ranges across physical, virtual and hybrid events.
Our team of ex-journalists, content creators and proofreaders are experts in creating and positioning the right content to the right audiences. Bolting on a team of creatives, we have the ability to create omni-channel, creative strategies to further this reach.
We develop and execute robust omni-channel communications strategies to drive credible conversations that resonate with desired target audiences across Arts & Entertainment, Consumer & Lifestyle and Corporate clients and industries.