
BACKGROUND
BHBW, a Barloworld and BayWa company, provides leading brand customer based solutions and products to the agricultural and materials handling industries in Southern Africa. After spending a year developing and growing its social media platforms, in January 2020, our team was tasked to elevate the content and redefine its approach to social media. With so many established sub-brands in its wings, the challenge was to ensure that the BHBW name was not lost.