Trend Talk 37: THE COMMUNICATIONS TOOLBOX

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THE COMMUNICATIONS TOOLBOX EIGHT FOUNDATIONAL TOOLS FOR AN AGILE INDUSTRY IN 2023 The communications industry has always demanded agility from its practitioners, as have the businesses that rely on them to disseminate their messages to relevant audiences. Today, this need for agility is more important than ever as brands grapple to adapt to the latest […]

Trend Talk 36: GAMING AS A MARKETING TOOL

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GAMING AS A MARKETING TOOL The global gaming industry is a mammoth that shows no signs of extinction. It continues to attract widespread interest and eye-watering investments as brands and companies from an array of non-gaming-related industries plot inventive ways to tap into its vast audiences and their wallets. For these reasons, gamer audience targeting […]

Trend Talk 35: ONLINE REPUTATION MANAGEMENT

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Online reputation management Making or breaking your brand in cyberspace It’s been about 16 years since “Google” was added as a verb to the Oxford English dictionary. It was a significant addition to the lexicon, describing an activity that has come to define what’s now become the most basic method of verifying individuals, brands and […]

Trend Talk 34: STORYTELLING IN THE AGE OF FAKE NEWS

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STORYTELLING IN THE AGE OF FAKE NEWS Disinformation has proliferated in all spheres of our world, growing in scope and magnitude through the power of social media platforms and widespread access to content creation technologies. The Oxford English Dictionary added the term ‘fake news’ to the dictionary in 2019, following its increased use over the […]

Trend Talk 33: READY ON THE SET – ARE YOU MEDIA READY?

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READY ON THE SET ARE YOU MEDIA READY? In today’s competitive media landscape, television, radio, social media and podcasts have provided brands with several powerful channels to bolster their exposure. Media interviews, in particular, are key for brands to not only create positive business sentiment and get coverage but to position themselves as thought leaders […]

Trend Talk 32: WALK THE WALK TO TALK THE TALK

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TALK THE TALK TO WALK THE WALK Communication works for those who work at it, and while the workplace climate may have changed, with some continuing to operate remotely or adopting a hybrid work model, it remains the duty of employers to ensure that employees remain engaged should they want to reap the rewards.  The […]

Trend Talk 31: CREATING THOUGHT LEADERS

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CREATING THOUGHT LEADERS Thought leadership articles are gaining prominence as a means to convey ideas and messages from individuals who, based on their experience and expertise in a particular field, can offer unique guidance and insight on specific topics.  So much so that The New York Times’ nytLicensing notes that 66% of marketers consider thought […]

Trend Talk 30: THE SHOW MUST GO ON

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THE SHOW MUST GO ON Influencers have long been a useful tool in the marketer’s arsenal to endorse products and services. In the modern era, they help create an online buzz about a brand, which in turn, strengthens brand reputation, improves audience engagement and increases conversations about the brand.  The role of influencers dates back […]

Trend Talk 29: HOW TO GAIN FOLLOWERS AND INFLUENCE THE MASSES

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HOW TO GAIN FOLLOWERS AND INFLUENCE THE MASSES Influencers have long been a useful tool in the marketer’s arsenal to endorse products and services. In the modern era, they help create an online buzz about a brand, which in turn, strengthens brand reputation, improves audience engagement and increases conversations about the brand.  The role of […]

Trend Talk 28: FAILING TO PLAN IS PLANNING TO FAIL

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FAILING TO PLAN IS PLANNING TO FAIL As Albert Einstein once said, in the midst of every crisis, lies great opportunity. In some instances, a crisis can provide brands with the opportunity to create positive brand reinforcement and awareness, however, in many cases, some brands are its own worst enemies in tarnishing its reputations. It […]