Trend Talk 45: BOOST YOUR BRAND THROUGH STORYTELLING

BOOST YOUR BRAND THROUGH STORYTELLING When brands tell stories effectively, they become more relatable and memorable to their consumers. This goes beyond simply marketing products or services, but involves forging an emotional connection with consumers that translates into brand loyalty, writes Angela Northover, Head of Content at Eclipse Communications. There’s nothing quite like a good […]

Trend Talk 44: VIDEO CONTENT THE COMMON DENOMINATOR FOR A SUCCESSFUL SOCIAL MEDIA STRATEGY

VIDEO CONTENT THE COMMON DENOMINATOR FOR A SUCCESSFUL SOCIAL MEDIA STRATEGY With the total social media reach now exceeding the 4.62 billion users mark across all platforms, brands need to be cognisant of the evolving trends in the social space to bolster awareness and sway the minds of consumers, or return to the days of […]

Trend Talk 43: COMMUNICATING PURPOSE THIS MANDELA MONTH

Communicating Purpose THIS MANDELA MONTH Purpose is everything, and this Mandela Month, corporates and organisations need to look beyond the fame that comes with doing good and, instead, demonstrate that their charitable contributions are simply part and parcel of their mission in bettering the lives of South Africans, writes Thrishni Subramoney, Head of Corporate at […]

Trend Talk 42: MANAGING YOUR CREDIBILITY IN AN INCREASINGLY INCREDIBLE WORLD

MANAGING YOUR CREDIBILITY IN AN INCREASINGLY INCREDIBLE WORLD We have heard the saying over and over – “there’s no such thing as bad publicity”. But, the reality is no individual or organisation wants to go viral for all the wrong reasons. It’s a heart-dropping sensation that all too many brands have experienced in a world […]

Trend Talk 41: IT’S ALL IN THE STRATEGY: IS YOUR BRAND SWIMMING IN A BLUE OCEAN OR BATTLING AWAY IN A SEA OF RED?

IT’S ALL IN THE STRATEGY IS YOUR BRAND SWIMMING IN A BLUE OCEAN OR BATTLING AWAY IN A SEA OF RED? In the world of brand communication, competitors are our arch-enemies and our strategies need to increase our share of voice, enhance brand equity and grow market share to drive profitability. Although this sounds simple […]

Trend Talk 40: IS AI THE ASTEROID THAT WILL MAKE WRITERS AND DESIGNERS EXTINCT?

IS AI THE ASTEROID THAT WILL MAKE WRITERS AND DESIGNERS EXTINCT? According to Grand View Research, Artificial Intelligence (AI) is increasing at a compound annual growth rate of almost 40% globally. And with no signs of slowing down, all industries are being affected.  AI programs seem to be capable of doing almost anything these days. […]

Trend Talk 39: TRADITIONAL PR IN THE DIGITAL R(EVOLUTION)

TRADITIONAL PR IN THE DIGITAL R(EVOLUTION) Consider this: when was the last time you sat down to watch the evening news on TV? Or went out of your way to buy a newspaper?  If you’re taking a long pause to consider those questions, firstly you’re not the only one, and secondly, it’s a sign of […]

Trend Talk 38: ONLINE REPUTATION MANAGEMENT

Online reputation management Making or breaking your brand in cyberspace It’s been about 16 years since “Google” was added as a verb to the Oxford English dictionary. It was a significant addition to the lexicon, describing an activity that has come to define what’s now become the most basic method of verifying individuals, brands and […]

Trend Talk 37: THE COMMUNICATIONS TOOLBOX

THE COMMUNICATIONS TOOLBOX EIGHT FOUNDATIONAL TOOLS FOR AN AGILE INDUSTRY IN 2023 The communications industry has always demanded agility from its practitioners, as have the businesses that rely on them to disseminate their messages to relevant audiences. Today, this need for agility is more important than ever as brands grapple to adapt to the latest […]

Trend Talk 36: GAMING AS A MARKETING TOOL

GAMING AS A MARKETING TOOL The global gaming industry is a mammoth that shows no signs of extinction. It continues to attract widespread interest and eye-watering investments as brands and companies from an array of non-gaming-related industries plot inventive ways to tap into its vast audiences and their wallets. For these reasons, gamer audience targeting […]