Trend Talk 19: Radio Still Highly Relevant

Is streaming killing the radio star? Radio is still a highly relevant platform and is holding firm as a medium of choice despite the popularity of YouTube, Spotify and other streaming media. Radio may have been around forever, but it is authentic, spontaneous and still loved by listeners for its unique offering and longevity, thus […]

Trend Talk 18: Making Meaningful Connections For Business Success

Making Meaningful Connections For Business Success

Making meaningful connections for business success LinkedIn has become the world’s largest and go-to professional networking platform, with over 660 million users worldwide, and seven million in South Africa. The potential to uncover and reach new audiences is immense, with LinkedIn hosting as many as 30 million professional company profiles, according to Influencer Marketing Hub. […]

Trend Talk 17: The Business of Brand Loyalty

In an age where competition is fierce, brands need to inspire loyalty. Driven by new and progressive ideas and channels, consumers have more power and influence than before. The challenges of 2020 drove consumers to demand more from the brands they support, and those that don’t heed the changing needs of the consumer will be […]

Trend Talk 16: The Art Of Communications Excellence

storytelling

Is your team delivering the goods? In a business landscape that has undergone a major metamorphosis, the role of communications has become critical. The question is: how does your communications team measure on delivering quality content that engages your stakeholders, generates leads and enhances your social licence to operate? Here, we unpack the values andcharacteristics […]

Trend Talk 15: Engaging The Digitally Connected Workforce

storytelling

Internal communications is the glue that holds companies together. In today’s decentralised work environments, conventional internal communication practices and channels simply won’t suffice. Gone are the days of penned letters and face-to-face meetings as the go-to means of communication. Today’s workforces expect messaging that is more inclusive, personally relevant and decidedly digital. In short, companies […]

Trend Talk 14: What’s Your Story?

storytelling

As competition increases across sectors, the need for brands to implement honest and transparent storytelling is essential for success. It does more than simply relay brand messaging – by tapping into human emotion, storytelling can win consumer affiliation and loyalty. That is only if it is captivating, relevant and memorable.

Trend Talk 13: Harnessing The Power Of Purpose

In the 13th edition of Trend Talk, we recognise brands that excelled in the face of 2020 adversities for the betterment of humanity. The tribulations of 2020 forced brands to think and act differently, adapting to the changing consumer landscape to remain relevant, while leading with action and social responsibility.

Trend Talk 12: Re-shaping the Future of Communications

2020 has been a watershed year for many brands, forcing them to embrace the power of pivoting and quick adaptation. Not doing so was a risk not worth taking. While it presented challenges, 2020 shaped and solidified new forms of communication that brands must be cognisant of, leading into 2021.

Trend Talk 11: Smashing Stereotypes

Eclipse Communications Trend Talk 11

South African brands have experienced several marketing blunders over the years. Inclusivity and diversity in marketing are not trends but rather, are important considerations that form a natural part of the process to ensure cultural awareness.  Our diverse population and a rapidly evolving digital media landscape, where everything is laid bare for scrutiny, makes it […]

Trend Talk 10: Brand reinvention in the age of digital disruption

Eclipse Communications Trend Talk 10

The 10th edition of Trend Talk focuses on brand reinvention in the age of digital disruption. With the media landscape shrinking and consumers spending more time online, we touch on several trends that brands need to consider to increase their visibility to attract and retain clients and improve online ranking against competitors.