Trend Talk 34: STORYTELLING IN THE AGE OF FAKE NEWS

Artboard 16 100

STORYTELLING IN THE AGE OF FAKE NEWS Disinformation has proliferated in all spheres of our world, growing in scope and magnitude through the power of social media platforms and widespread access to content creation technologies. The Oxford English Dictionary added the term ‘fake news’ to the dictionary in 2019, following its increased use over the […]

Trend Talk 33: READY ON THE SET – ARE YOU MEDIA READY?

Artboard 16 100 1

READY ON THE SET ARE YOU MEDIA READY? In today’s competitive media landscape, television, radio, social media and podcasts have provided brands with several powerful channels to bolster their exposure. Media interviews, in particular, are key for brands to not only create positive business sentiment and get coverage but to position themselves as thought leaders […]

Trend Talk 32: WALK THE WALK TO TALK THE TALK

Artboard 16 100 1

TALK THE TALK TO WALK THE WALK Communication works for those who work at it, and while the workplace climate may have changed, with some continuing to operate remotely or adopting a hybrid work model, it remains the duty of employers to ensure that employees remain engaged should they want to reap the rewards.  The […]

Trend Talk 31: CREATING THOUGHT LEADERS

Artboard 16 100 aaa

CREATING THOUGHT LEADERS Thought leadership articles are gaining prominence as a means to convey ideas and messages from individuals who, based on their experience and expertise in a particular field, can offer unique guidance and insight on specific topics.  So much so that The New York Times’ nytLicensing notes that 66% of marketers consider thought […]

Trend Talk 30: THE SHOW MUST GO ON

Artboard 16 100

THE SHOW MUST GO ON Influencers have long been a useful tool in the marketer’s arsenal to endorse products and services. In the modern era, they help create an online buzz about a brand, which in turn, strengthens brand reputation, improves audience engagement and increases conversations about the brand.  The role of influencers dates back […]

Trend Talk 29: HOW TO GAIN FOLLOWERS AND INFLUENCE THE MASSES

SM ARTWORK update

HOW TO GAIN FOLLOWERS AND INFLUENCE THE MASSES Influencers have long been a useful tool in the marketer’s arsenal to endorse products and services. In the modern era, they help create an online buzz about a brand, which in turn, strengthens brand reputation, improves audience engagement and increases conversations about the brand.  The role of […]

Trend Talk 28: FAILING TO PLAN IS PLANNING TO FAIL

Artboard 16 Slider v3

FAILING TO PLAN IS PLANNING TO FAIL As Albert Einstein once said, in the midst of every crisis, lies great opportunity. In some instances, a crisis can provide brands with the opportunity to create positive brand reinforcement and awareness, however, in many cases, some brands are its own worst enemies in tarnishing its reputations. It […]

Trend Talk 27: THE REEL DEAL IN VISUAL DIGITAL MARKETING

Trend Talk 20 v2

THE REEL DEAL IN VISUAL DIGITAL MARKETING If a picture is worth a thousand words, then a video is most certainly worth a few million. Video marketing has become the go-to online content to bolster overall brand marketing strategies. So much so that Wyzowl’s State of Video Marketing report 2021 reports that as many as […]

Trend Talk 26: CATCH THE ATTENTION OF TODAY’S CONSUMER

social trend talk 25

CATCH THE ATTENTION OF TODAY’S CONSUMER As the global marketplace slowly regains momentum, one thing is certain: the way brands communicate with and attract customers has changed forever. The public relations discipline, in particular, has had to adapt and overcome the challenges inherent in engaging the consumers of today.  The advent of new technologies has […]

Trend Talk 25: Get social or get sidelined

email header100

Get social OR GET SIDELINED As one of the most effective marketing channels from an audience, reach and cost perspective, social media has witnessed a dramatic increase off the back of the global pandemic, lockdowns and work-from-home protocols. Backlinko notes that social media has seen a 13.13% increase from 2020 to 2021, with figures now […]