Trend Talk 43: COMMUNICATING PURPOSE THIS MANDELA MONTH

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Communicating Purpose THIS MANDELA MONTH Purpose is everything, and this Mandela Month, corporates and organisations need to look beyond the fame that comes with doing good and, instead, demonstrate that their charitable contributions are simply part and parcel of their mission in bettering the lives of South Africans, writes Thrishni Subramoney, Head of Corporate at […]

Trend Talk 42: MANAGING YOUR CREDIBILITY IN AN INCREASINGLY INCREDIBLE WORLD

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MANAGING YOUR CREDIBILITY IN AN INCREASINGLY INCREDIBLE WORLD We have heard the saying over and over – “there’s no such thing as bad publicity”. But, the reality is no individual or organisation wants to go viral for all the wrong reasons. It’s a heart-dropping sensation that all too many brands have experienced in a world […]

Trend Talk 40: IS AI THE ASTEROID THAT WILL MAKE WRITERS AND DESIGNERS EXTINCT?

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IS AI THE ASTEROID THAT WILL MAKE WRITERS AND DESIGNERS EXTINCT? According to Grand View Research, Artificial Intelligence (AI) is increasing at a compound annual growth rate of almost 40% globally. And with no signs of slowing down, all industries are being affected.  AI programs seem to be capable of doing almost anything these days. […]

Trend Talk 39: TRADITIONAL PR IN THE DIGITAL R(EVOLUTION)

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TRADITIONAL PR IN THE DIGITAL R(EVOLUTION) Consider this: when was the last time you sat down to watch the evening news on TV? Or went out of your way to buy a newspaper?  If you’re taking a long pause to consider those questions, firstly you’re not the only one, and secondly, it’s a sign of […]

Trend Talk 38: ONLINE REPUTATION MANAGEMENT

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Online reputation management Making or breaking your brand in cyberspace It’s been about 16 years since “Google” was added as a verb to the Oxford English dictionary. It was a significant addition to the lexicon, describing an activity that has come to define what’s now become the most basic method of verifying individuals, brands and […]

Trend Talk 37: THE COMMUNICATIONS TOOLBOX

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THE COMMUNICATIONS TOOLBOX EIGHT FOUNDATIONAL TOOLS FOR AN AGILE INDUSTRY IN 2023 The communications industry has always demanded agility from its practitioners, as have the businesses that rely on them to disseminate their messages to relevant audiences. Today, this need for agility is more important than ever as brands grapple to adapt to the latest […]

Trend Talk 36: GAMING AS A MARKETING TOOL

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GAMING AS A MARKETING TOOL The global gaming industry is a mammoth that shows no signs of extinction. It continues to attract widespread interest and eye-watering investments as brands and companies from an array of non-gaming-related industries plot inventive ways to tap into its vast audiences and their wallets. For these reasons, gamer audience targeting […]

Trend Talk 35: ONLINE REPUTATION MANAGEMENT

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Online reputation management Making or breaking your brand in cyberspace It’s been about 16 years since “Google” was added as a verb to the Oxford English dictionary. It was a significant addition to the lexicon, describing an activity that has come to define what’s now become the most basic method of verifying individuals, brands and […]

Trend Talk 34: STORYTELLING IN THE AGE OF FAKE NEWS

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STORYTELLING IN THE AGE OF FAKE NEWS Disinformation has proliferated in all spheres of our world, growing in scope and magnitude through the power of social media platforms and widespread access to content creation technologies. The Oxford English Dictionary added the term ‘fake news’ to the dictionary in 2019, following its increased use over the […]

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Reputation Management

Crisis avoidance and speed of response form the backbone of our crisis communications offering. Our decisive, experienced senior team ensure that a brand’s reputation is always protected.

  • Consulting
  • Issues and crisis communications frameworks
  • Messaging matrix
  • Creation of response banks
  • Media training
  • Stakeholder mapping
  • Internal communications
  • Data & Analytics

Digital Media

Our digital media team creates out of the box, innovative strategies and plans, delivering on our clients’ objectives through personalised content and messaging, the right channel matrix, SEO and paid media plans that reach new audience and creating engagements that matter.

  • Digital strategy and implementation
  • Social media strategy and implementation
  • Content calendar development
  • Community management
  • Paid media strategy and execution
  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (SEM)
  • Website development

Media & Influencers

With media and influencers at the heart of our agency, we have built solid relationships that ensure our clients receive credible and targeted exposure, across print, online and broadcast media.

  • Media audits
  • Media relations (list development, media lobbying and engagement)
  • Influencer contracting, relations and management
  • Measurement and reporting
  • Agenda surfing
  • Research and planning
  • Media movements

Events

Our dedicated events team conceptualise and execute events of any scale. Eventing in the age of our new norm means that our experience ranges across physical, virtual and hybrid events.

  • Event conceptualisation, planning and execution
  • Event management
  • Project management
  • Procurement of goods and services
  • Logistics management
  • RSVP management
  • Budgeting

Content & Creative

Our team of ex-journalists, content creators and proofreaders are experts in creating and positioning the right content to the right audiences. Bolting on a team of creatives, we have the ability to create omni-channel, creative strategies to further this reach.

  • Writing (media releases, thought leadership, white papers, reports, speeches)
  • Copy editing & proofreading
  • Corporate identity
  • Advertising
  • Print & digital
  • Newsletters (HTML, mobile, PDF)
  • Layout & design
  • Videography and photography
  • Animation
  • Motion graphics
  • Social media design
  • Website development

Public Relations & Communications

We develop and execute robust omni-channel communications strategies to drive credible conversations that resonate with desired target audiences across Arts & Entertainment, Consumer & Lifestyle and Corporate clients and industries.

  • Omni-channel communications strategies
  • PR plans and execution
  • Account management
  • Data & Insights
  • Research and planning
  • Conceptualisation
  • Agenda surfing
  • Media and influencer relations
  • Stakeholder relations
  • Internal communications