Trend Talk 11: Smashing Stereotypes

Eclipse Communications Trend Talk 11

South African brands have experienced several marketing blunders over the years. Inclusivity and diversity in marketing are not trends but rather, are important considerations that form a natural part of the process to ensure cultural awareness.  Our diverse population and a rapidly evolving digital media landscape, where everything is laid bare for scrutiny, makes it […]

Trend Talk 10: Brand reinvention in the age of digital disruption

Eclipse Communications Trend Talk 10

The 10th edition of Trend Talk focuses on brand reinvention in the age of digital disruption. With the media landscape shrinking and consumers spending more time online, we touch on several trends that brands need to consider to increase their visibility to attract and retain clients and improve online ranking against competitors.  

Trend Talk 09: Influencer Marketing – Finding The Right Fit

Influencer Marketing

The 9th edition of Trend Talk focuses on influencer marketing. With the rise of consumers spending more time online, we have seen a rise in influencer engagement and now more than ever, brands need to understand what influencers are; the importance of influencers and that partnering with the right influencer is critical for brands.  

Trend Talk 07: #ThePowerOfSocial

Power of social

The 7th edition of Trend Talk focuses on the power of social media, highlighting the surge of usage, how platforms have diversified and what brands need to consider in taking advantage of social media as a viable channel. 

Trend Talk 06: The Rebirth of Creativity

Rebirth of creativity

The world has changed. While some aspects of life will return to its former state before COVID-19, much will not be the same again. In this edition of Trend Talk, we look at how brands and agencies alike need to think differently and design communications strategies that now factor in the use of digital, purpose-led […]

Trend Talk 04: Boosting Internal Resilience

Boosting Internal Resilience

A crisis can test a company’s resilience, both internally and externally. What needs to be considered is how to build effective internal communications strategies to build resilience amongst your biggest stakeholders – your employees!   

Trend Talk 03: Digital First

Digital first

There is now a rapid and forced organisational transformation for various sectors around the world. In this edition of Trend Talk, we consider how digital transformation is being thrust onto the world during this time, and how brands need to adopt, adapt and produce in the new normal. 

Trend Talk 01: How COVID-19 affected the SA media landscape

SA lockdown

Welcome to the first edition of our Trend Talk where our team took a look at how the national lockdown has affected the media landscape in South Africa, both traditional and social. The insights aim to provide you with context to the world of communication, pertinent to how your brand should and shouldn’t be operating […]