Netflix logo

BACKGROUND

In 2019, as a newcomer to the South African market, Netflix needed to educate South Africans on how simple the sign up to the service was. Many people believed it was a complicated process, much like satellite TV. We motivated a locally relevant video-led PR campaign to engage South Africans in a fun, relatable way. A mockumentary video was created featuring local comedian, Jason Goliath, as a ‘Man in a Van’. We followed him as he visited local influencers and ‘installed’ Netflix for them. But because Netflix is so easy to install, he had to make it seem a lot harder than necessary – with hilarious outcomes.
Using a local comedian gave the campaign a uniquely South African flavour, which counter-acted the perception that Netflix is a foreign corporate that doesn’t understand our local market and consumers.

RESULTS

The mockumentary and all supporting assets (press releases, instaframes, cut-downs etc) spoke to the key features of Netflix, ease of installation, while taking a subtle dig at the traditional competitor. Involving influencers in our shoot, and sharing the resulting video with media and digital editors alike created widespread talkability.

Organic Views
0 k
AVE
R 0 m
Reached
0 m
follower increase on Twitter
0 %

Book a free consultation

Please provide us with your information and we will get back to you as soon as we can.

CONTACT US

Please provide us with your information and we will get back to you as soon as we can.

Reputation Management

Crisis avoidance and speed of response form the backbone of our crisis communications offering. Our decisive, experienced senior team ensure that a brand’s reputation is always protected.

  • Consulting
  • Issues and crisis communications frameworks
  • Messaging matrix
  • Creation of response banks
  • Media training
  • Stakeholder mapping
  • Internal communications
  • Data & Analytics

Digital Media

Our digital media team creates out of the box, innovative strategies and plans, delivering on our clients’ objectives through personalised content and messaging, the right channel matrix, SEO and paid media plans that reach new audience and creating engagements that matter.

  • Digital strategy and implementation
  • Social media strategy and implementation
  • Content calendar development
  • Community management
  • Paid media strategy and execution
  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (SEM)
  • Website development

Media & Influencers

With media and influencers at the heart of our agency, we have built solid relationships that ensure our clients receive credible and targeted exposure, across print, online and broadcast media.

  • Media audits
  • Media relations (list development, media lobbying and engagement)
  • Influencer contracting, relations and management
  • Measurement and reporting
  • Agenda surfing
  • Research and planning
  • Media movements

Events

Our dedicated events team conceptualise and execute events of any scale. Eventing in the age of our new norm means that our experience ranges across physical, virtual and hybrid events.

  • Event conceptualisation, planning and execution
  • Event management
  • Project management
  • Procurement of goods and services
  • Logistics management
  • RSVP management
  • Budgeting

Content & Creative

Our team of ex-journalists, content creators and proofreaders are experts in creating and positioning the right content to the right audiences. Bolting on a team of creatives, we have the ability to create omni-channel, creative strategies to further this reach.

  • Writing (media releases, thought leadership, white papers, reports, speeches)
  • Copy editing & proofreading
  • Corporate identity
  • Advertising
  • Print & digital
  • Newsletters (HTML, mobile, PDF)
  • Layout & design
  • Videography and photography
  • Animation
  • Motion graphics
  • Social media design
  • Website development

Public Relations & Communications

We develop and execute robust omni-channel communications strategies to drive credible conversations that resonate with desired target audiences across Arts & Entertainment, Consumer & Lifestyle and Corporate clients and industries.

  • Omni-channel communications strategies
  • PR plans and execution
  • Account management
  • Data & Insights
  • Research and planning
  • Conceptualisation
  • Agenda surfing
  • Media and influencer relations
  • Stakeholder relations
  • Internal communications