STORYTELLING IN THE AGE OF FAKE NEWS Disinformation has proliferated in all spheres of our world, growing in scope and magnitude through the power of social

READY ON THE SET ARE YOU MEDIA READY? In today’s competitive media landscape, television, radio, social media and podcasts have provided brands with several powerful channels

TALK THE TALK TO WALK THE WALK Communication works for those who work at it, and while the workplace climate may have changed, with some continuing

CREATING THOUGHT LEADERS Thought leadership articles are gaining prominence as a means to convey ideas and messages from individuals who, based on their experience and expertise

THE SHOW MUST GO ON Influencers have long been a useful tool in the marketer’s arsenal to endorse products and services. In the modern era, they

HOW TO GAIN FOLLOWERS AND INFLUENCE THE MASSES Influencers have long been a useful tool in the marketer’s arsenal to endorse products and services. In the

FAILING TO PLAN IS PLANNING TO FAIL As Albert Einstein once said, in the midst of every crisis, lies great opportunity. In some instances, a crisis

THE REEL DEAL IN VISUAL DIGITAL MARKETING If a picture is worth a thousand words, then a video is most certainly worth a few million. Video

CATCH THE ATTENTION OF TODAY’S CONSUMER As the global marketplace slowly regains momentum, one thing is certain: the way brands communicate with and attract customers has

Get social OR GET SIDELINED As one of the most effective marketing channels from an audience, reach and cost perspective, social media has witnessed a dramatic

Public relations isn’t just about writing clever messaging, throwing it out there and hoping for the best; it’s about using psychology to achieve a pre-determined objective … to first understand how people think in order to craft strategic communication that will influence their behaviour. This means that public relations and psychology are inextricably intertwined. But how do we apply psychology skilfully to create successful campaigns?

DATA DRIVES INSIGHTS INSIGHTS INFORM STRATEGY As technology evolves and more people sign on, companies are committing increasingly more resources to meet the demands and possibilities

As the global population has been spending increasingly more time online, social media usage has skyrocketed. So much so that Global Web Index’s Social Media Marketing Trends 2021 report suggests that as many as 95% of the connected population are on social media platforms…

PROCEED TO CHECKOUT Rise of SA’s e-commerce industry While e-commerce has long been a part of the modern digital revolution, pandemic-related global lockdowns significantly accelerated online