2020 has been a watershed year for many brands, forcing them to embrace the power of pivoting and quick adaptation. Not doing so was a risk

South African brands have experienced several marketing blunders over the years. Inclusivity and diversity in marketing are not trends but rather, are important considerations that form

The 10th edition of Trend Talk focuses on brand reinvention in the age of digital disruption. With the media landscape shrinking and consumers spending more time

The 9th edition of Trend Talk focuses on influencer marketing. With the rise of consumers spending more time online, we have seen a rise in influencer

The 8th edition of Trend Talk focuses on Eventing in the Age of the New Norm, highlighting eventing solutions, what to consider, the benefits and how

The 7th edition of Trend Talk focuses on the power of social media, highlighting the surge of usage, how platforms have diversified and what brands need

The world has changed. While some aspects of life will return to its former state before COVID-19, much will not be the same again. In this

The recent Covid-19 pandemic has resulted in widespread shock and disbelief around the globe, with major economic fallout and unpreparedness visible on many levels. A crisis

A crisis can test a company’s resilience, both internally and externally. What needs to be considered is how to build effective internal communications strategies to build

There is now a rapid and forced organisational transformation for various sectors around the world. In this edition of Trend Talk, we consider how digital transformation

In the second edition of Trend Talk, we shine a spotlight on brands making a significant impact in the most positive ways. Challengingtimes have driven brands

Welcome to the first edition of our Trend Talk where our team took a look at how the national lockdown has affected the media landscape in