Communicating Purpose THIS MANDELA MONTH Purpose is everything, and this Mandela Month, corporates and organisations need to look beyond the fame that comes with doing good

MANAGING YOUR CREDIBILITY IN AN INCREASINGLY INCREDIBLE WORLD We have heard the saying over and over – “there’s no such thing as bad publicity”. But, the

IT’S ALL IN THE STRATEGY IS YOUR BRAND SWIMMING IN A BLUE OCEAN OR BATTLING AWAY IN A SEA OF RED? In the world of brand

IS AI THE ASTEROID THAT WILL MAKE WRITERS AND DESIGNERS EXTINCT? According to Grand View Research, Artificial Intelligence (AI) is increasing at a compound annual growth

TRADITIONAL PR IN THE DIGITAL R(EVOLUTION) Consider this: when was the last time you sat down to watch the evening news on TV? Or went out

Online reputation management Making or breaking your brand in cyberspace It’s been about 16 years since “Google” was added as a verb to the Oxford English

THE COMMUNICATIONS TOOLBOX EIGHT FOUNDATIONAL TOOLS FOR AN AGILE INDUSTRY IN 2023 The communications industry has always demanded agility from its practitioners, as have the businesses

GAMING AS A MARKETING TOOL The global gaming industry is a mammoth that shows no signs of extinction. It continues to attract widespread interest and eye-watering

Online reputation management Making or breaking your brand in cyberspace It’s been about 16 years since “Google” was added as a verb to the Oxford English

STORYTELLING IN THE AGE OF FAKE NEWS Disinformation has proliferated in all spheres of our world, growing in scope and magnitude through the power of social

READY ON THE SET ARE YOU MEDIA READY? In today’s competitive media landscape, television, radio, social media and podcasts have provided brands with several powerful channels

TALK THE TALK TO WALK THE WALK Communication works for those who work at it, and while the workplace climate may have changed, with some continuing

CREATING THOUGHT LEADERS Thought leadership articles are gaining prominence as a means to convey ideas and messages from individuals who, based on their experience and expertise

THE SHOW MUST GO ON Influencers have long been a useful tool in the marketer’s arsenal to endorse products and services. In the modern era, they

HOW TO GAIN FOLLOWERS AND INFLUENCE THE MASSES Influencers have long been a useful tool in the marketer’s arsenal to endorse products and services. In the

FAILING TO PLAN IS PLANNING TO FAIL As Albert Einstein once said, in the midst of every crisis, lies great opportunity. In some instances, a crisis

THE REEL DEAL IN VISUAL DIGITAL MARKETING If a picture is worth a thousand words, then a video is most certainly worth a few million. Video

CATCH THE ATTENTION OF TODAY’S CONSUMER As the global marketplace slowly regains momentum, one thing is certain: the way brands communicate with and attract customers has