
Trend Talk 16: The Art Of Communications Excellence
Is your team delivering the goods? In a business landscape that has undergone a major metamorphosis, the role of communications has become critical. The question is:
Our Trend Talk is a monthly newsletter distributed to clients and subscribers. If you would like a copy of our newsletter, send us your contact details to info@eclipsecomms.com or complete the form on our Contact Us page. This section also provides regular updates on our agency.
Is your team delivering the goods? In a business landscape that has undergone a major metamorphosis, the role of communications has become critical. The question is:
Internal communications is the glue that holds companies together. In today’s decentralised work environments, conventional internal communication practices and channels simply won’t suffice. Gone are the
As competition increases across sectors, the need for brands to implement honest and transparent storytelling is essential for success. It does more than simply relay brand
In the 13th edition of Trend Talk, we recognise brands that excelled in the face of 2020 adversities for the betterment of humanity. The tribulations of
2020 has been a watershed year for many brands, forcing them to embrace the power of pivoting and quick adaptation. Not doing so was a risk
Recognised for new business; growth; client retention; training and development and empowerment, Eclipse Communications was awarded the 2020 Financial Mail AdFocus PR Agency of the Year
Eclipse Communications is one of South Africa’s fastest growing, independent communications agencies which was recently acknowledged at the 2020 PRISM Awards when it won the award
South African brands have experienced several marketing blunders over the years. Inclusivity and diversity in marketing are not trends but rather, are important considerations that form
Following a lengthy RFP process, a global pharmaceutical company, Pfizer, has appointed the rapidly growing Eclipse Communications as its local communications partner. The agency will manage
While Generations X, Y and Z are firmly on the radar of marketers and communications experts in South Africa and globally, more consideration needs to be
The 10th edition of Trend Talk focuses on brand reinvention in the age of digital disruption. With the media landscape shrinking and consumers spending more time
The 9th edition of Trend Talk focuses on influencer marketing. With the rise of consumers spending more time online, we have seen a rise in influencer
The 8th edition of Trend Talk focuses on Eventing in the Age of the New Norm, highlighting eventing solutions, what to consider, the benefits and how
The 7th edition of Trend Talk focuses on the power of social media, highlighting the surge of usage, how platforms have diversified and what brands need
While we all try to find our way back to the new normal, Eclipse Communications won’t let the effects of COVID-19 prevent them from restructuring and
The world has changed. While some aspects of life will return to its former state before COVID-19, much will not be the same again. In this
Eclipse Communications scooped the coveted title of Best Large PR Consultancy at the 2020 PRISM Awards which is run annually by the Public Relations Institute of
A crisis can test a company’s resilience, both internally and externally. What needs to be considered is how to build effective internal communications strategies to build
There is now a rapid and forced organisational transformation for various sectors around the world. In this edition of Trend Talk, we consider how digital transformation
Welcome to the first edition of our Trend Talk where our team took a look at how the national lockdown has affected the media landscape in
Eclipse Communications is an adaptive and agile full-service communications agency with a strong track record and wealth of experience across Arts & Entertainment, Consumer & Lifestyle and Corporate clients.
We are one of South Africa’s fastest growing, independent communications agencies, acknowledged as the Best Large PR Consultancy at the 2020 PRISM Awards and Public Relations Agency of the Year at the fm AdFocus Awards 2020.
Over our 20+ year history, we have evolved our service offering to include digital media strategy and execution, reputation management, content creation, influencer management and relations, event management and production, to name a few.
Eclipse Communications is an adaptive and agile full-service communications agency with a strong track record and wealth of experience across Arts & Entertainment, Consumer & Lifestyle and Corporate clients.
We are one of South Africa’s fastest growing, independent communications agencies, acknowledged as the Best Large PR Consultancy at the 2020 PRISM Awards and Public Relations Agency of the Year at the fm AdFocus Awards 2020.
Over our 20+ year history, we have evolved our service offering to include digital media strategy and execution, reputation management, content creation, influencer management and relations, event management and production, to name a few.
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Crisis avoidance and speed of response form the backbone of our crisis communications offering. Our decisive, experienced senior team ensure that a brand’s reputation is always protected.
Our digital media team creates out of the box, innovative strategies and plans, delivering on our clients’ objectives through personalised content and messaging, the right channel matrix, SEO and paid media plans that reach new audience and creating engagements that matter.
With media and influencers at the heart of our agency, we have built solid relationships that ensure our clients receive credible and targeted exposure, across print, online and broadcast media.
Our dedicated events team conceptualise and execute events of any scale. Eventing in the age of our new norm means that our experience ranges across physical, virtual and hybrid events.
Our team of ex-journalists, content creators and proofreaders are experts in creating and positioning the right content to the right audiences. Bolting on a team of creatives, we have the ability to create omni-channel, creative strategies to further this reach.
We develop and execute robust omni-channel communications strategies to drive credible conversations that resonate with desired target audiences across Arts & Entertainment, Consumer & Lifestyle and Corporate clients and industries.