Trend Talk 17: The Business of Brand Loyalty

trend talk 172

In an age where competition is fierce, brands need to inspire loyalty. Driven by new and progressive ideas and channels, consumers have more power and influence than before. The challenges of 2020 drove consumers to demand more from the brands they support, and those that don’t heed the changing needs of the consumer will be […]

Trend Talk 16: The Art Of Communications Excellence

storytelling

Is your team delivering the goods? In a business landscape that has undergone a major metamorphosis, the role of communications has become critical. The question is: how does your communications team measure on delivering quality content that engages your stakeholders, generates leads and enhances your social licence to operate? Here, we unpack the values andcharacteristics […]

Trend Talk 15: Engaging The Digitally Connected Workforce

storytelling

Internal communications is the glue that holds companies together. In today’s decentralised work environments, conventional internal communication practices and channels simply won’t suffice. Gone are the days of penned letters and face-to-face meetings as the go-to means of communication. Today’s workforces expect messaging that is more inclusive, personally relevant and decidedly digital. In short, companies […]

Trend Talk 14: What’s Your Story?

storytelling

As competition increases across sectors, the need for brands to implement honest and transparent storytelling is essential for success. It does more than simply relay brand messaging – by tapping into human emotion, storytelling can win consumer affiliation and loyalty. That is only if it is captivating, relevant and memorable.

Eclipse Communications launches new brand identity

Eclipse Communications Rebrand

Eclipse Communications is one of South Africa’s fastest growing, independent communications agencies which was recently acknowledged at the 2020 PRISM Awards when it won the award for Best Large PR Consultancy. However, over its 20+ year history, the agency has evolved to being more than just a PR agency. Previously known as Eclipse Public Relations, […]

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Reputation Management

Crisis avoidance and speed of response form the backbone of our crisis communications offering. Our decisive, experienced senior team ensure that a brand’s reputation is always protected.

  • Consulting
  • Issues and crisis communications frameworks
  • Messaging matrix
  • Creation of response banks
  • Media training
  • Stakeholder mapping
  • Internal communications
  • Data & Analytics

Digital Media

Our digital media team creates out of the box, innovative strategies and plans, delivering on our clients’ objectives through personalised content and messaging, the right channel matrix, SEO and paid media plans that reach new audience and creating engagements that matter.

  • Digital strategy and implementation
  • Social media strategy and implementation
  • Content calendar development
  • Community management
  • Paid media strategy and execution
  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (SEM)
  • Website development

Media & Influencers

With media and influencers at the heart of our agency, we have built solid relationships that ensure our clients receive credible and targeted exposure, across print, online and broadcast media.

  • Media audits
  • Media relations (list development, media lobbying and engagement)
  • Influencer contracting, relations and management
  • Measurement and reporting
  • Agenda surfing
  • Research and planning
  • Media movements

Events

Our dedicated events team conceptualise and execute events of any scale. Eventing in the age of our new norm means that our experience ranges across physical, virtual and hybrid events.

  • Event conceptualisation, planning and execution
  • Event management
  • Project management
  • Procurement of goods and services
  • Logistics management
  • RSVP management
  • Budgeting

Content & Creative

Our team of ex-journalists, content creators and proofreaders are experts in creating and positioning the right content to the right audiences. Bolting on a team of creatives, we have the ability to create omni-channel, creative strategies to further this reach.

  • Writing (media releases, thought leadership, white papers, reports, speeches)
  • Copy editing & proofreading
  • Corporate identity
  • Advertising
  • Print & digital
  • Newsletters (HTML, mobile, PDF)
  • Layout & design
  • Videography and photography
  • Animation
  • Motion graphics
  • Social media design
  • Website development

Public Relations & Communications

We develop and execute robust omni-channel communications strategies to drive credible conversations that resonate with desired target audiences across Arts & Entertainment, Consumer & Lifestyle and Corporate clients and industries.

  • Omni-channel communications strategies
  • PR plans and execution
  • Account management
  • Data & Insights
  • Research and planning
  • Conceptualisation
  • Agenda surfing
  • Media and influencer relations
  • Stakeholder relations
  • Internal communications