Trend Talk 16: The Art Of Communications Excellence

storytelling

Is your team delivering the goods? In a business landscape that has undergone a major metamorphosis, the role of communications has become critical. The question is: how does your communications team measure on delivering quality content that engages your stakeholders, generates leads and enhances your social licence to operate? Here, we unpack the values andcharacteristics […]

Trend Talk 15: Engaging The Digitally Connected Workforce

storytelling

Internal communications is the glue that holds companies together. In today’s decentralised work environments, conventional internal communication practices and channels simply won’t suffice. Gone are the days of penned letters and face-to-face meetings as the go-to means of communication. Today’s workforces expect messaging that is more inclusive, personally relevant and decidedly digital. In short, companies […]

Trend Talk 14: What’s Your Story?

storytelling

As competition increases across sectors, the need for brands to implement honest and transparent storytelling is essential for success. It does more than simply relay brand messaging – by tapping into human emotion, storytelling can win consumer affiliation and loyalty. That is only if it is captivating, relevant and memorable.