Trend Talk 17: The Business of Brand Loyalty
In an age where competition is fierce, brands need to inspire loyalty. Driven by new and progressive ideas and channels, consumers have more power and influence than before. The challenges of 2020 drove consumers to demand more from the brands they support, and those that don’t heed the changing needs of the consumer will be […]
Trend Talk 16: The Art Of Communications Excellence
Is your team delivering the goods? In a business landscape that has undergone a major metamorphosis, the role of communications has become critical. The question is: how does your communications team measure on delivering quality content that engages your stakeholders, generates leads and enhances your social licence to operate? Here, we unpack the values andcharacteristics […]
Trend Talk 15: Engaging The Digitally Connected Workforce
Internal communications is the glue that holds companies together. In today’s decentralised work environments, conventional internal communication practices and channels simply won’t suffice. Gone are the days of penned letters and face-to-face meetings as the go-to means of communication. Today’s workforces expect messaging that is more inclusive, personally relevant and decidedly digital. In short, companies […]
Trend Talk 14: What’s Your Story?
As competition increases across sectors, the need for brands to implement honest and transparent storytelling is essential for success. It does more than simply relay brand messaging – by tapping into human emotion, storytelling can win consumer affiliation and loyalty. That is only if it is captivating, relevant and memorable.